Futuring
We design
products.
We craft
experiences.
We curate
futures.
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At Futuring, we use strategic thinking, design creativity and engineering knowledge to solve real problems for real people. For more than 20 years, we have worked for some of the leading brand names in India and abroad to deliver impactful solutions with speed and quality. We call our approach Design 360.
OUR STUDIO
INSIGHTS
Futuring
Futuring
OUR WORK
Real world
problems.
Real world
solutions.
Real world
innovations.
PRODUCT DESIGN
PACKAGING DESIGN
DESIGN RESEARCH
VISUAL BRAND DESIGN
DESIGN PROTOTYPING
OFFSHORE R&D
DESIGN FOR STARTUPS
CMF
Product Design
​Research
Prototyping
Godrej Appliances
EDGE PRO
Product Design​
Prototyping
CMF
Godrej Appliances​
ICON​
Product Design​
Research
Prototyping
Godrej locking solutions and systems
Spacetek PRO
Product Design
Research​
Prototyping​
Godrej locking solutions​ and systems​ ​
Vertibolt​
Product Design
Research​
Prototyping​
Godrej Appliances​
Glitz
Product Design​
Prototyping
Caredose
Automated pill dispenser​
Packaging Design​
Research
Prototyping
Godrej locking solutions​ and systems​
Ultra XL+ Packaging​
Product Design​
Research
Prototyping
Godrej locking solutions​ and systems​
SKIDO​
Product Design​
Research
Prototyping
Gilbarco Veeder-Root​
Latitude​
Product Design​
Research
Prototyping
Orient Electric​
Iron
Product Design​
Research
Prototyping
Godrej locking solutions​ and systems​ ​
SKIDO
OUR LABS
We understand
business.
We understand
Domain.
We know how to make
business succeed within the domain.
Labs are where we bring our curiosity, passion and experience together, to ask difficult questions and solve thorny problems, big or small. 
In our labs, we think by doing and validate by testing. 
KITCHEN
SECURITY (coming soon)
SPORTS TECH (coming soon)
LIGHTING (coming soon)
Futuring
OUR STUDIO
We love making stuff.
We are passionate about solving wicked
problems using design.
We believe that magic happens when you bring people with different backgrounds together to solve a tough problem. Walk into our studios and what you will see is a place for inspiration, collaboration and hands on work. Here you will find passion, curiosity and laughter thrown in for good
measure.
At Futuring, we have our design studio, model shop, packaging and communication design all under one roof. This has helped us do away with silos such as product designers, graphics designers, engineers and model makers. By taking every viewpoint on board and testing relentlessly, we have found a way to ‘fail early’ and arrive at the best design solution fast.
OUR INSIGHTS
Our thoughts on how we
design, build, scale together.
DESIGN THINKING
OCT 2022
Product-market fit:​ Understanding Indian consumers
Traditional product briefs tend to focus on defining feature sets. However, such approach ignores emotional side of the consumer’s mindscape and the role it plays in their purchase decisions. ​ Our unique approach to design research helps uncover both rational and emotional attributes of consumer’s psyche.
MATERIAL SCIENCE
JUL 2022
Design to build:​ From Design thinking to Design doing​
We believe that making and testing is an integral part of the creative process. That’s why we are big on getting our hands dirty and making even simple protypes to visualize and test our ideas. Of course, it helps that we have a large, well equipped model shop right next to our design studio. We build foam mockups, functional models, POCs, aesthetic models or engineering protos. This helps everyone involved fine tune their vision for the product and improve the product market fit.​
USABILITY
MAR 2022
Shipping at scale:​ Designing products for production
We understand that a bright idea and a beautiful prototype are just the beginning, not the end of the story. Having spent decades making real products, we understand the considerations and challenges of ​making a mass manufactured product. Everything from tool making to retailing makes a difference in how a product is conceived, designed, built and produced. At Futuring, we have people with backgrounds in diverse industries and we bring all their knowledge and experience to bear on decisions we make about designing the products. ​
OUR CLIENTS
For 20 years we have been turning
shared visions into lived realities.
We are currently in the process of updating our website. More content coming soon
We are currently in the process of updating our website. More content coming soon