Futuring
We explore
possibilities.
possibilities.
We analyse
trends.
trends.
We validate
ideas.
ideas.
At Futuring Design, we deliver products and services that are designed to succeed in the competitive market landscape. Design Research is the foundation of effective product development and innovation. Design research can bridge the gaps between your audience’s behaviours, needs and motivations in order to create successful solutions.
A robust design research system ensures your final product is set for success from the very start. Our years of successful partnership with various industries to uncover valuable insights that drive design decisions enables us to gather comprehensive data, ensuring that our designs resonate with target audiences.
We employ a holistic research methodology that we call ‘Design 360.’ This approach encompasses user interviews, ethnographic studies, usability testing, and market analysis, providing a complete understanding of the design landscape. Through this process, we transform raw data into actionable insights that inform our design strategies.
Capturing the essence of user experience requires a diverse skill set. Our team comprises skilled researchers, analysts, and designers who work collaboratively to synthesize findings into compelling design narratives. This collaboration not only enhances the user experience but also aligns with business objectives to create products that deliver tangible value.
A typical design research project follows the following phases within our Design 360 approach:
This stage involves both desk and field research to gather comprehensive data. We analyse existing information, collect new data from target audiences inorder to understand their needs and behaviors. The data is then analysed and synthesised to find patterns, insights and user needs.
The insights and research findings gained are used to establish a clear design direction and design concepts. We use concept cards and user dipsticks to get feedback on the concepts and decide on the final design direction.
The final design direction is tested with end users and other stakeholders through a process of in-depth interviews and focus groups. In case of multiple concepts, we use conjoint analysis against multiple design parameters to determine the best fit concept.
