Futuring
We create
impressions.
impressions.
We design
experiences.
experiences.
We enhance
brands.
brands.
Futuring Design is acknowledged as one of the top packaging design agencies in India. We design packaging that connects with customers while fulfilling diverse demands from dealers, sales, marketing and engineering.
In the last 10 years, in our role as a packaging design consulting company, we have helped many companies establish a new packaging design language and helped make packaging sustainable, cost effective and impactful.
We take an integrated approach to design that we call as ‘Design 360’. It is an end-to-end product development process based on Design Research, Design conceptualization, Product engineering and Design prototyping. Our packaging design is integral part of our thinking on product innovation.
Captivating end-users with packaging designs that have impact demands a broad skill set. We have some of the best graphics and communication designers in India who combine their innate creativity and design experience to provide businesses with competitive advantage and business value.
A typical packaging design project follows the following phases within our Design 360 approach:
We analyse the current competitive and retail landscape. We talk to the end users in depth to capture their attitudes, behaviours and aspirations. This helps us define the persona of the target user which becomes the basis of design conceptualization.
Another aspect of the research is focused on internal key stakeholders such as marketing, sales and R&D. Combining their goals with our analysis of the brand architecture gives us holistic understanding of the brand’s position and context.
Based on gathered insights from competition and user research, we do creative design sessions to come up with a variety of brand packaging concepts.
Once the packaging concept gets finalized, we make aesthetic mock-ups of the packs so they can be shown to end users, dealers and other stakeholders.
Our engineers work hand in hand with the client’s in-house team to understand the distribution landscape and strength requirements of packaging and optimise the packaging structure while taking material and cost into consideration.
