Startups are tech ventures that move fast and believe in shipping products. They live and breathe innovation. At the same time, their processes are sometimes underbaked while their motto is to ‘fail fast’. We understand their hypothesis driven mindset and can help them with the right design intervention at various stages of their product lifecycle.

Hypothesis validation research: Our exploratory research can help set the context of the market and the user. Tools like stakeholder mapping bring out the flow of information and money while user journey and service blueprint mapping can give insight into user painpoints and ‘breaks’ in user workflows. Persona sketch goes beyond the definition of target segment and highlights ‘emotional intangibles’ like user behavior, goals and attitudes.

Design conceptualization: A user centric design that addresses the stated and latent user needs can go a long way in winning user approval long before a product is made. Futuring Design team has decades of experience in bringing products to the market. Our research based design process ensures that the concepts we create are not just appealing to your end users but also feasible from technology and cost perspective.

We use various tools at this stage such as concept cards, photorealistic product renderings, aesthetic foam models to get user and stakeholder feedback.

Investor pitch deck and product Scenario creation: Unfortunately conceiving a brilliant technology application or product doesn’t immediately convince everyone of its value. At Futuring Design we have honed the art of good storytelling over years and we can help you put together a compelling product story and scenario that appeals to investors and stakeholders.

Product engineering, packaging and point of sale material design: When it comes to making the actual product, Futuring Design excels in the entire end to end process from design research (on product specific features, specs, design etc) to product design to product engineering to packaging design to prototype making to working with vendors to make mass manufacture a reality. We can take complete charge of all product related requirements for you so you can focus on its promotion and scaling.